Network Marketing of Auto Parts

The 24-hour online transactions and online services make the concept of fixed time disappear. In my country, the online marketing of auto parts is still in a state of development, and there is a lot of room for development. Companies can directly face all consumers and competitors through the Internet, which expands the scope of the company's choice of the target market, and it brings more opportunities to the company. Internet marketing has become an important sales channel for many companies.

1. Advantages of networked operation of auto parts

Auto parts can also be sold online. For auto parts dealers, selling auto parts online can reduce a lot of expenses and save time, including expenses in terms of staff, management, and marketing. Customers benefit from the price of auto parts.

1.1 Not subject to geographical restrictions

The online sales of auto parts can be independent of geographic location. The physical parts store can be set up in any location. As long as there is the Internet, any service related to the sales of auto parts can be realized on the Internet. The essential element for online sales of auto parts is a salesperson with extensive network knowledge, who patiently helps customers who have no experience in online transactions complete their transactions on the Internet. If customers need, they can also teach a variety of knowledge about online transactions for free. In order to reflect the speed and convenience of online sales, they provide 24-hour service, as long as customers ask questions, they always strive to reply within 15 minutes. Customers only need to sit in front of the computer at home and enter the dealership's website, and then they can do all they want to do, watch the full picture of the store, download the pictures of the required car accessories, understand the price, place an order, etc. Then, you can sit at home or in your own repair shop to receive the auto parts delivered by the salesperson.

1.2 Facilitate the collection of feedback information and mutual benefit and mutual assistance with production enterprises

Purchasing auto parts online is a win-win-win situation. Customers get preferential prices and dealers reduce costs. Auto parts manufacturers can always keep track of information and adjust production information in time. The Internet is the fastest channel for collecting information. It conveniently collects various questions raised by customers in the process of purchasing auto parts, and feeds this information back to auto parts manufacturers in a timely manner. Based on this, the manufacturer can analyze the customer's purchase intention, so as to produce the auto parts that meet the market demand as soon as possible. This not only saves time and expense, but also seizes market opportunities. Market information is very important to auto parts manufacturers and sellers, and it can be easily obtained through the Internet. Internet auto parts sellers can provide real-time, on-site information to manufacturers. This kind of demand information can help manufacturers reduce auto parts sales costs, and this type of cost will usually account for about 15% of the final sales price of auto parts. If you include promotional expenses, the proportion of such expenses is even higher. In fact, the Internet can also play a role in advertising and promotion. With the convenient service of the Internet, it not only saves time and cost, but more importantly, the Internet can also cause a conceptual change, bringing auto parts manufacturers, sellers and customers closer together.

2. Always keep track of inventory and sales

Secondly, with the use of Internet information and convenient services, manufacturers can learn about the inventory and sales of parts sellers in a timely manner, so as to adjust their production and auto parts deployment plans. Auto parts sellers reduced inventory and increased

The capital circulation was soon, and a more satisfactory income was obtained. For users, they can freely select the auto parts they need via the Internet, like a "click menu". In the past, some of the auto parts sold by sellers always sold well, while others were unsalable. The expenses caused by the unsalable part of the funds will be allocated to the auto parts sold. Through the Internet, manufacturers and sellers can avoid the production and sale of auto parts that are not well sold in the market in time. 

3. Development of networked operation of auto parts

3.1 Status Quo: It's time to develop auto parts e-commerce

Now the development of auto parts e-commerce is justified, because there is a serious information asymmetry in the auto parts market. This information asymmetry is mainly manifested in that buyers cannot find sellers and buyers do not know the price level. It is precisely because of this that There are problems such as layers of agency for auto parts, many intermediate links, and large price gaps. E-commerce just solves this information asymmetry problem, allowing buyers to easily find the products they want to buy, while reducing intermediate links.

3.2 Bottleneck: Lack of talents who understand both products and networks

When the self-discipline of China's auto parts market is strengthened and the standardization of auto parts is perfected, the e-commerce of auto parts will usher in the spring. Because people who understand products don't understand the Internet, and people who know the Internet don't have a deep understanding of automotive products. China's e-commerce is still in its infancy. Although Taobao is very popular, there is still a long way to go to do e-commerce in the auto parts distribution market. Not to mention the uneven quality of auto parts, the market needs to be regulated, and the specifications, models, and codes of the products are also independent. 

3.3 Solution: The most important thing is to establish a database

The product database of auto parts e-commerce is the core and also a difficult problem. On the one hand, the manufacturer's accessory product catalog is not transparent enough; on the other hand, the update speed of vehicle models and accessory products is too fast, and the update speed of the website cannot keep up with the update speed of the manufacturer. There are many types of auto parts. In addition to OEM ( Original Equipment Manufactures Original commissioned manufacturing) codes, different factories also have their own factory codes, so it is a difficult problem to establish a product database. 

4. Problems and suggestions in the network marketing of auto parts

4.1 Manufacturer's Credit Crisis

The chaotic phenomenon of the auto parts industry and the resulting credit crisis have severely hindered my country's auto parts from entering the international market. Some foreign vehicle manufacturers and large auto parts manufacturers have set up various barriers to restrict the import of auto parts products from my country. E-commerce, as an important means of international trade, has higher requirements on the credit of enterprises. To

4.2 Lack of a complete logistics distribution system

For example, when buying large items in a mall, the mall can deliver goods to customers, and chain supermarkets and chain specialty stores also have their own distribution systems. But mall delivery is a one-time service, and customers are not fixed. After all, it is just a service concept, not a network concept. When the same customer needs the mall's delivery service again, it is a new customer for the mall. The distribution network of chain stores only connects different stores, and the real connection to customers' homes or auto repair shops is still blank. The postal, courier, and newspaper delivery companies that are favored by people can extend their tentacles to the homes of ordinary people, but they are basically delivered only once a day, and they are unlikely to deliver large and heavy auto parts.